During my years at Food Network, I had the unique experience of running Food Network’s website. I was promoted to Website Director, in charge of the editorial, production, and sales initiatives for the entire site. I worked to produce many franchise programs that are still successful today. My main goal was to build out our online presence by creating a cohesive experience with the on-air network. We created a cyclical structure that drove traffic to the on-air programming, which in turn pushed people back to the website. It was enormously successful and grew page views into the hundreds of millions.
DAVE DOES / EAT THIS WITH DAVE LIEBERMAN