
How do you create a Netflix-type service just for DC? That was the monumental challenge that faced our team. The end result was the ultimate DC fan experience with a combined video and comic book-tiered subscription service, a store loaded with exclusive merchandise, a daily news operation with its own video programming, and an encyclopedia for every character in the multiverse. We offered original TV series, new animated series, timeless classic movies, live fan events, exclusive collectibles, a vibrant community, and so much more! The service was productized across multiple platforms and even gaming consoles. You'll find a sample of our incredible work below.
VP, CREATIVE: DOUGLAS PARKER PRINCIPLE PRODUCT DESIGNER: JEFF HUANG
DESIGN TEAM: JONATHAN GREENBLATT, PETER CHANG, UYEN CAO, JESSICA LINDSEY, KYLE HOLTGREN, TASHA CARTER, JEEYOON NA VIDEO PRODUCTION: STEVE SCHUSTER

MOBILE EXPERIENCE

10FT EXPERIENCE

FIRST-TIME USER TABLET ONBOARDING

DESKTOP HOMEPAGE

DESKTOP TV SHOW PAGE

DESKTOP COMIC BOOK HUB

DESKTOP ENCYCLOPEDIA

DESKTOP COMIC BROWSING



A FEW MARKETING EXAMPLES









DC Word Smash Campaign

FAN EVENTS & COLLECTIBLES
PHOTOS BY UYEN CAO

















DC SHOP
My team created a brand-new ecommerce experience for DC Universe. We combined content and commerce to create a new way to browse and shop for exclusive merchandise.

DC FANDOME
DC Fandome was a mega 24-hour, immersive virtual fan experience that brought the universe of DC to life and featured the stars, filmmakers, and creators behind its biggest films, tv series, games, and comics.


TV SET DESIGN FOR DC DAILY




FULL DESIGN SYSTEM




