How do you create a product that combines an SVOD service, a digital comic book reader, a fan engagement community, and an e-commerce platform all in one? That was the monumental challenge our team faced. The end result was the ultimate DC fan experience: a combined video and comic book-tiered subscription service, a store loaded with exclusive merchandise, a daily news operation with its own video programming, and an encyclopedia for every character in the multiverse. We offered original TV series, new animated series, timeless classic movies, live fan events, exclusive collectibles, a vibrant community, and much more! The service was productized across multiple platforms, including gaming consoles. Below, you'll find a sample of our incredible work.
VP, CREATIVE: DOUGLAS PARKER PRINCIPLE PRODUCT DESIGNER: JEFF HUANG
DESIGN TEAM: JONATHAN GREENBLATT, PETER CHANG, UYEN CAO, JESSICA LINDSEY, KYLE HOLTGREN, TASHA CARTER, JEEYOON NA VIDEO PRODUCTION: STEVE SCHUSTER
10FT SVOD EXPERIENCE
MOBILE EXPERIENCE
FIRST-TIME USER TABLET ONBOARDING
DESKTOP HOMEPAGE
DESKTOP TV SHOW PAGE
DESKTOP COMIC BOOK HUB
DESKTOP ENCYCLOPEDIA
DESKTOP COMIC BROWSING
A FEW MARKETING EXAMPLES
DC Word Smash Campaign
FAN EVENTS & COLLECTIBLES
PHOTOS BY UYEN CAO
DC SHOP
My team created a brand-new ecommerce experience for DC Universe. We combined content and commerce to create a new way to browse and shop for exclusive merchandise.
DC FANDOME
DC Fandome was a mega 24-hour, immersive virtual fan experience that brought the universe of DC to life and featured the stars, filmmakers, and creators behind its biggest films, tv series, games, and comics.
TV SET DESIGN FOR DC DAILY
FULL DESIGN SYSTEM
