How do you create a Netflix-type service just for DC? That was the monumental challenge that faced our team. The end result was the ultimate DC fan experience with a combined video and comic book-tiered subscription service, a store loaded with exclusive merchandise, a daily news operation with its own video programming, and an encyclopedia for every character in the multiverse. We offered original TV series, new animated series, timeless classic movies, live fan events, exclusive collectibles, a vibrant community, and so much more! The service was productized across multiple platforms and even gaming consoles. You'll find a sample of our incredible work below.
VP, CREATIVE: DOUGLAS PARKER PRINCIPLE PRODUCT DESIGNER: JEFF HUANG
DESIGN TEAM: JONATHAN GREENBLATT, PETER CHANG, UYEN CAO, JESSICA LINDSEY, KYLE HOLTGREN, TASHA CARTER, JEEYOON NA VIDEO PRODUCTION: STEVE SCHUSTER
FIRST-TIME USER TABLET ONBOARDING
DESKTOP TV SHOW PAGE
DESKTOP COMIC BOOK HUB
DESKTOP COMIC BROWSING
A FEW MARKETING EXAMPLES
DC Word Smash Campaign
FAN EVENTS & COLLECTIBLES
PHOTOS BY UYEN CAO
My team created a brand-new ecommerce experience for DC Universe. We combined content and commerce to create a new way to browse and shop for exclusive merchandise.
DC Fandome was a mega 24-hour, immersive virtual fan experience that brought the universe of DC to life and featured the stars, filmmakers, and creators behind its biggest films, tv series, games, and comics.
TV SET DESIGN FOR DC DAILY
FULL DESIGN SYSTEM