My team had the incredible luck to work on one of the biggest franchises in the world—Harry Potter! We handled the day-to-day design of the website and app, created a completely new design system, and overhauled the entire experience. We also created multiple prototypes for a companion app to the classic books.
VP, UX/UI: DOUGLAS PARKER DESIGN LEAD: JESSICA LINDSEY
DESIGN TEAM: REECE KIM, KELLY KERLER, JONATHAN GREENBLATT, UYEN CAO
![](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/7442e681-db35-4810-99e8-016963444660_rw_1920.png?h=9e31acde0977a163d9321bd22cd09043)
BRAND NEW DESIGN SYSTEM
Our team created a brand-new design system to unify the product and create efficiency in development. All typography, colors, and icons were synced across devices and platforms.
![](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/e5ac3800-d546-456c-b4f9-f2e470fd01b9_rw_1920.jpeg?h=235dbc4fa06496e4dd185b0e551eeec8)
![](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/2d2799d3-779f-4957-b33b-2e752f8f03e9_rw_1920.png?h=0a5c7cfff9bb49817371fa034062f4d4)
![](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/bca1dd05-a0c0-4154-a461-7c7c5a286790_rw_1920.png?h=cc453896499f53877aede029527c5fc5)
![](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/5e3ceaf8-be27-4aa0-8cea-ab42ce3d7045_rw_1920.png?h=0056f1a89f3976cc6c13c73287b0b5bf)
NEW ONBOARDING FLOW
CONTINUOUS ILLUSTRATION BY JESSICA LINDSEY
![](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/7e387f63-aa5f-4416-be2c-563ce3cd3320_rw_1920.png?h=1f2df00eecd8794dd71edef74ec145bd)
REDESIGNED SORTING CEREMONY, PATRONUS, AND WAND QUIZ
![](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/dcf1e0c6-81f7-4b51-8507-30c1fb7597e0_rw_1920.jpg?h=e47c9f4de8a80ae34f0e237dbc24b274)
NEW DISCOVER SECTION AND CARD SYSTEM
![](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/b51d4fd5-4e8d-4d0a-8eaf-56f56949dff1_rw_1920.png?h=a65b0d80894dca548f6d95c1e1375312)
NEW PROFILE WITH HOUSE COLORS
![](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/6a7f2e37-d22e-4946-8de8-8527b41f8ecf_rw_1920.png?h=071cb99d4bfc6bf2ee0baae131b23d98)
![](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/fa59e620-d7fe-45ee-8ebb-4542d69ccd71_rw_1920.png?h=ee64d1b68ae2bd73ec065029ee79f7fe)
![](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/991da541-62c4-46f0-8de6-4878ad91a300_rw_1920.png?h=d44463071d089491498fba6236864db7)
![](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/b02cae26-36fc-475c-82cc-3eccd5546e39_rw_1920.png?h=7c3daa69bb5d7650cdf37e0ac18405f8)
![](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/cf7aa962-872f-4e58-8473-8d76865a4cbb_rw_1920.png?h=604d9cd9fe51358cb437402a2926baec)
CHRISTMAS AT HOGWARTS: THE QUIZZER'S CUP
ORIGInAL ILLUSTRATIONS & DESIGN BY JESSICA LINDSEY
![](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/20313182-e75f-4a44-bb7d-5ec64d1d3b86_rw_1920.jpg?h=e5a8c702ee59f9e030d5178b17661309)
![Gryffindor](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/ddf1ed14-71cd-49af-9f47-9f769932d705_rw_1920.jpg?h=64150ef21d9e600715eb558e847a7649)
Gryffindor
![Ravenclaw](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/32b99f0d-dbe1-4d56-b0be-e2f2ba1e6a7d_rw_1920.jpg?h=01a69a57bbe3536f844ca23c714fa025)
Ravenclaw
![Slytherin](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/4b243b10-4893-4b96-9b4f-e0e3695ee542_rw_1920.jpg?h=b9fc4d0fddecab5d113a26c0fd1a671b)
Slytherin
![Hufflepuff](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/82d23918-26b2-4132-b610-e5b505a1d305_rw_1920.jpg?h=527551082e470cbf84a564d0af14bda4)
Hufflepuff
MEMBERSHIP BENEFITS PAGE
![](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/d9af8250-11da-4fd7-bd8c-831ba2ac326f_rw_1920.png?h=f3b205a4bd5eab54a550ad7b11fa262c)
COMPANION APP PROTOTYPES
My team was asked to create a new product that brought young readers back to the original stories and kept them engaged. We created two working prototypes and did extensive UX Research on the designs below.
![](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/74960c1f-d9c1-46d0-b5ef-9c5f0b9cbff0_rw_1920.png?h=4b30f424b611cbaec3ee5e4eee92f33e)
![](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/cdcd0244-5de8-40fa-8b0d-fb2a128ff76c_rw_1920.png?h=60efefdc02244e33a2a2b8fed856824b)
![](https://cdn.myportfolio.com/c591abf5a29ee30404a38d9ca9946b8e/94eff074-d8d0-4471-a82b-c0478a7139a9_rw_1920.png?h=24f28a596d7fba75526424f256b6ffc7)